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Focus will be on local businesses, products and services at upcoming Automechanika Johannesburg

Mar 21, 2022

Wide-ranging participation by large numbers of overseas exhibitors from a host of countries has been a feature of Automechanika Johannesburg since the first of these trade shows for the automotive aftermarket was staged at Expo Centre, Nasrec, in 2009. This all changes in favour of local exhibitors at Automechanika Johannesburg 2022, which takes place at the same venue from June 7-10.

“Although the only international exhibitors currently signed up to come to Automechanika Johannesburg this year are from Germany, the United States of America, United Kingdom, India, Pakistan, Turkey, and the United Arab Emirates there is a strong drive by our organising team to encourage the participation of exhibitors and visitors from Sub-Saharan Africa,” explained Tracy Gounden, Show Director of Automechanika Johannesburg.

“This Africa-centric programme includes promotional road shows to Tanzania, Kenya, Zimbabwe, Zambia, Egypt, Botswana, Namibia, Mozambique and Lesotho where a great deal of interest and a positive vibe is being shown, particularly with the ongoing roll out of the African Continental Free Trade Agreement, which offers many profitable business opportunities.

“We see the 7th Automechanika Johannesburg trade show as the ideal meeting place for key buyers and exhibitors from the automotive aftermarket sector across Africa. There is a VIP programme for visitors from Africa, where we, as the organisers, will be assisting in setting up business-to-business meetings including matchmaking, with discounted flights and accommodation available to bona fide African visitors and exhibitors,” added Gounden.

“Our head office in Johannesburg is well geared for the return to one-on-one trade fairs that are now being rolled out worldwide after two years of uncertainty with intermittent lockdowns worldwide in response to the COVID-19 pandemic,” says Michael Dehn, the Managing Director of Messe Frankfurt South Africa.

“For instance, Automechanika Frankfurt, our premier show, will revert to its traditional format of exhibitions, conferences, workshops, and training initiatives, as well as experiential opportunities in September this year. This important upcoming trade show will now be the ideal opportunity for the diverse and wide-ranging stakeholders in the local and international automotive industry to reconnect and network. The interest from both exhibitors and visitors is most heartening as the automotive industry restarts after a two-year hiatus,” concluded Dehn.

For more information on Automechanika Johannesburg 2022, please visit our website


Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* Preliminary figures for 2021



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